DALLAS, TX – February 21, 2014 – New York-based Stoli Group (USA), LLC (Stoli) announced a new distribution partnership with Republic National Distributing Company (RNDC) for representation of the full Stolichnaya brand portfolio, which includes Stolichnaya® Premium and Flavored Vodkas, Stolichnaya® Gold Vodka and elitTM by Stolichnaya® Ultra-Premium Vodka in various states across the country.
The new agreement signed with this leading distributor marks Stoli’s significant investment in the U.S. market to boost the original imported premium vodka back to the top of its competitive category in the spirits industry. An aggressive distribution strategy with a more collaborative approach to distributor relations is at the core of Stoli’s plan to reinvigorate the brand.
“We recognize the need for robust support from distributors that share our ambition for growth. As we embark on this new venture for Stoli Group, we believe valuable partnerships with renowned distributors are a critical component to helping grow our iconic brands in key markets across the country,” said John Esposito, President, Stoli Group (USA), LLC, New York, NY.
RNDC’s exclusive distribution agreement includes Georgia, Indiana, Kentucky, Louisiana, Nebraska, New Mexico, North Dakota, Oklahoma, South Dakota and Texas. It will serve as Stoli Group’s broker in Alabama, Mississippi, North Carolina, Ohio and West Virginia.
“We are excited to continue our valued partnership with Stoli Group and share an alignment on priorities as well as a commitment to growth as we bring their full brand portfolio to market,” said Tom Cole, President, RNDC.
About Republic National Distributing Company
RNDC is the second largest distributor of premium wine and spirits in the United States with operations in Alabama, Arizona, Colorado, District of Columbia, Florida, Indiana, Kentucky, Louisiana, Maryland, Mississippi, Nebraska, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Texas, Virginia and West Virginia. RNDC employs more than 7,500 individuals nationwide. For more information about the company, please visit www.rndc-usa.com.
About Stoli Group (USA)LLC
Stoli Group (USA), LLC is the North American subsidiary of SPI Group, recognized globally for pioneering heritage and the outstanding Stolichnaya® brand of premium vodkas. With its inception in January 2014, New York-based Stoli Group (USA), LLC reflects significant growth investment in the U.S. market by parent company SPI Group and will drive the brand forward through new marketing, sales and brand innovation. Internationally distributed Stolichnaya vodkas are bottled in Latvia and are known for award-winning flavor and impeccable clarity. Considered a trailblazer in the vodka industry, Stolichnaya vodka defines the benchmark for quality with meticulously crafted liquid that meets the highest Alpha Spirit standard. The Stolichnaya brand portfolio includes Stolichnaya® Premium Vodka, ultra-premium elit™ by Stolichnaya®, Stolichnaya® 100 Proof Premium vodka, the super-premium Stolichnaya® Gold and Stolichnaya® Flavored Premium vodkas including Ohranj™, Razberi™, Vanil™, Citros™, Peachik™ and Hot™. For more information visit stoli.com.Follow on Facebook at facebook.com/stoli and on Twitter @Stoli.